2012 Rolex launched new Daytona series

In a way, rolex watch make a point out of providing a full luxury spectrum where timepieces and jewelry play equal roles; they may overlap in some collections, but often will present two different designer visions – a quality that emphasizes the depth (arguably unrivalled) of and variety of the firm's selection.
Rolex is one of a few big high-end brands occupying the very apex of luxury jewelry and watch making pyramid.

The Rolex-they truly came up with some impressive additions,an 18K Everose gold case, topped with a Chocolate Brown or Ivory dial, surrounded by a Monobloc Cerechrom (ceramic) bezel… the updated Daytona 116515LN.

This high-precision chronograph certified by the Swiss Official Chronometer Testing Institute (COSC) is driven by calibre 4130, a movement with a column wheel and vertical clutch entirely designed and manufactured by Rolex. Its revolutionary architecture, the fruit of years of research, has reduced its complexity and increased its reliability. A profusion of Rolex innovations, calibre 4130 is equipped with a PARACHROM hairspring with a Omega speedmaster style. The hairspring is manufactured from a new alloy, developed and produced by Rolex, which makes it insensitive to magnetic fields and up to 10 times more resistant to shocks.
The new model’s sophisticated aesthetics are underscored by the noble materials used in its construction: the Oyster case in 18 ct EVEROSE gold, an alloy created by Rolex; the chocolate brown or ivory coloured dial with gold hour markers; and the comfortable strap in black alligator leather with an 18 ct EVEROSE gold folding clasp and safety catch.